Recently I released a paper titled the best practices of the online promotion of new musical content. I pushed it through some networks and sent it to contacts I’ve made while studying the music business and the results have been phenomenal. Giving away something good for free really does work! Some highlights.
I submitted it to Techdirt, probably my favourite technology blog, where Mike Masnick blogged about it. This blog post was then mentioned in the daily newsletter of the ASCAP, the American Society of Composers, Authors and Publishers.
It was also posted to the great Make It In Music blog, as a guestpost. Students of the music business course at the NYU were given this paper to read. Someone is even making a Spanish version of it to increase the reach of the paper, especially in Latin America. Thanks Pp! I’ve also been spreading it around LinkedIn with some pretty good results.
Wow!
To be honest, part of the strategy of my thesis was to build some momentum, release it, make it go viral and brand myself as an expert on this topic, but even this paper is making some ripples.
The ironic thing is that in the paper I say that giving away something of value for free can be a great promotional tool… especially if what you’re giving away is easily reproduced and easy to share. The reception of the paper proves exactly that.
Extremely motivated to get that thesis done asap and start utilizing the momentum I’ve built! More soon! 🙂
P.S. If you’d like to read the paper, click here for the PDF.
Comments
7 responses to “Reception of my paper about online promotion of new music”
It’s a good read, Bas. And congratulations on the world-wide exposure. Now what I am truely curious about are your reactions to that “other” .pdf that is being spread around, the one that says Buma/Stemra on it, and claims to be about “Fair Play”
My answer to that is: I stand with Dries Roelvink (“Ze slaan een beetje door bij buma stemra”)
En hier meer van m’n uitlatingen mbt Buma/Stemra: http://bit.ly/M6v8U
🙂
That is great to hear! It is a great paper and I am so glad you’re getting exposure!
[…] Reception of my paper about online promotion of new music | BasBasBas.com – DD: BasBasBas wrote a paper saying that “giving away something of value for free can be a great promotional tool”. Then he gave it away to prove his point. […]
Its also on the http://www.bb.co.uk/introducing website, a website the bbc has put up for unsigned acts.
I read it and thought it was interested too. Well done.
Oh yes! You’re right!
How could I forget the BBC!
Good Job!!!