Best practices of the online promotion of new musical content
As the regular readers of my blog probably know, I’m writing my graduation thesis about the future of music distribution. Due to some setbacks and unforseen circumstances, this thesis has suffered some delays. However, using the knowledge and insight I gained in the past month, while studying my thesis’ topic, I have compiled a paper called the Best Practices of the Online Promotion of New Musical Content.
It looks at artists like Radiohead, Nine Inch Nails, Danger Mouse and Sparklehorse, Mos Def, and Groove Armada, and analyzes what they’ve been doing right and wrong and why they’ve been doing it in the first place.
So while you wait for the thesis and the launch of FutureOfMusicDistribution.com, how about going through this 20 page paper?
To download and read the whole paper, just use this link:
And feel free to redistribute it, it’s licensed under a Creative Commons license!
Image by Gary Simmons, shared under a Creative Commons license on Flickr.