Best practices of the online promotion of new musical content

As the regular readers of my blog probably know, I’m writing my graduation thesis about the future of music distribution. Due to some setbacks and unforseen circumstances, this thesis has suffered some delays. However, using the knowledge and insight I gained in the past month, while studying my thesis’ topic, I have compiled a paper called the Best Practices of the Online Promotion of New Musical Content.

It looks at artists like Radiohead, Nine Inch Nails, Danger Mouse and Sparklehorse, Mos Def, and Groove Armada, and analyzes what they’ve been doing right and wrong and why they’ve been doing it in the first place.

So while you wait for the thesis and the launch of, how about going through this 20 page paper? :-)

To download and read the whole paper, just use this link:

And feel free to redistribute it, it’s licensed under a Creative Commons license!


Image by Gary Simmons, shared under a Creative Commons license on Flickr.

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11 Responses to “Best practices of the online promotion of new musical content”

  1. Emm Says:

    Wow. Was that really 23 pages, because i whizzed through it during my lunch hour. That is an excellent paper! When do you think the dissertation will be done then?

  2. Bas Says:

    Not sure. I think I won’t even release the official thesis, but get the best stuff out of there and make a new report for public release.

    The academic version is getting boring and the supervisors are steering me into directions I didn’t really want to go. :)

  3. Emm Says:

    Wow, really? But you’ve put such a lot into it. Surely you wouldn’t want to give up now? But yes, if you run the risk of them ruining your thesis then maybe it is better not to submit.

  4. Bas Says:

    Oops! :-) A misunderstanding here.

    With not releasing it, I meant to make my thesis public. Which means I will hand it in, but because it’s a dumbed down version of what I wanted to do, I don’t want to release it publicly :)

    So I’ll have two reports. One for my university and one to release publicly :-)

  5. SMR: 5 artiesten onder de loep genomen :: Lopend Vuur Says:

    [...] Grasmayer heeft namelijk een paper uitgegeven waarin hij 5 artiesten onder de loep neemt als het gaat om het gebruik van nieuwe media ter [...]

  6. Pp Says:

    Hi Bas!, excellent paper, i really enjoyed it. I know that it is licensed under a CC license, i was wondering if i could translate it to spanish so people in latinamerica could read it and post it in my blog (with your credit of course). Keep up the good work!

  7. Bas Says:

    Hi Pp! Thanks. My only answer to that is: si! ;-)

    The more people read it, the better :-)

  8. Pp Says:

    Thank you very much!, i will also attach the original paper by the way :)

  9. Reception of my paper about online promotion of new music | Says:

    [...] Serial Expat, Futurist, Communication Consultant « Best practices of the online promotion of new musical content [...]

  10. Download Best practices of the online promotion of new musical content, Free eBook « Sound Farming In the Digital Age Says:

    [...] Original blog post :… [...]

  11. iAreConscious Says:

    printing this now.

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