{"id":1279,"date":"2010-02-04T15:15:18","date_gmt":"2010-02-04T13:15:18","guid":{"rendered":"http:\/\/www.basbasbas.com\/blog\/?p=1279"},"modified":"2010-02-04T15:15:18","modified_gmt":"2010-02-04T13:15:18","slug":"why-the-music-industry-can-learn-from-die-antwoord","status":"publish","type":"post","link":"https:\/\/www.basbasbas.com\/blog\/2010\/02\/04\/why-the-music-industry-can-learn-from-die-antwoord\/","title":{"rendered":"Why the Music Industry Can Learn from DIE ANTWOORD"},"content":{"rendered":"

Last week I read about Die Antwoord on the Birthday Party Berlin blog<\/a>. The first time I watched their video, I was immediately convinced I had witnessed something I needed to share, to spread. Apparently I wasn’t the only one… One week later and the blogosphere is blowing up with posts about Die Antwoord.<\/p>\n

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In one day, they have doubled their Facebook fans<\/a> from 5.000 to 10.000 and it seems like they’re still picking up steam, with blogs like Boing Boing<\/a>, Dlisted<\/a> and Mad Decent<\/a> writing about them. Why is that? It is very simple<\/strong>. Die Antwoord is unique<\/strong>. They offer something fresh, in a remarkable way… In the digital age, where we can share all the music we want, being remarkable is THE most important characteristic for a band, group, musician, producer, etc. You have to be worth talking about.<\/p>\n

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So what did they do? Not much. They created a unique concept (or maybe this is just an extension of their personalities), uploaded their songs to YouTube, do a lot of performing and try to get people to spread the word. That’s probably why they give away music at live shows<\/a>: “First 100 zeflings thru the door get a free hand-drawn full-length $O$ album (16 tracks) burned by die fokken rap-rave meesters NINJA en YO-LANDI.”<\/p>\n

That’s it! Do something remarkable, connect with the fans and give them a reason to buy. Their album is due soon on Magnetron Music<\/a> and I expect it to sell quite well for a debut, but of course it will be downloaded for free much more often… The “reason to buy” for now is going to be their live performances until they’ve built a considerable fanbase and they can start applying freemium on a bigger scale.<\/p>\n

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So who else are doing this? In The Netherlands we have an act which is quite similar, which also generated a lot of buzz when they first came to the scene; De Jeugd van Tegenwoordig<\/a>. They’re actually label mates of Die Antwoord, just like a bunch of other great acts<\/a>.<\/p>\n

Another act that the music industry can learn from in my eyes, is MENEO<\/a>, although MENEO is a bit less reachable for fans. Same goes for belladonnakillz<\/a>.<\/p>\n

Anyway, to conclude this post… I suggest you head over to the website of Die Antwoord<\/a> and listen to their album. You can stream it in its entirety on there.<\/p>\n

ONE TO WATCH!<\/p>\n","protected":false},"excerpt":{"rendered":"

Last week I read about Die Antwoord on the Birthday Party Berlin blog. The first time I watched their video, I was immediately convinced I had witnessed something I needed to share, to spread. Apparently I wasn’t the only one… One week later and the blogosphere is blowing up with posts about Die Antwoord. In […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[1020,1025,935,934,1031],"class_list":["post-1279","post","type-post","status-publish","format-standard","hentry","category-thoughts","tag-art","tag-music","tag-music-2-0","tag-music-industry","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.basbasbas.com\/blog\/wp-json\/wp\/v2\/posts\/1279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.basbasbas.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.basbasbas.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.basbasbas.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.basbasbas.com\/blog\/wp-json\/wp\/v2\/comments?post=1279"}],"version-history":[{"count":4,"href":"https:\/\/www.basbasbas.com\/blog\/wp-json\/wp\/v2\/posts\/1279\/revisions"}],"predecessor-version":[{"id":1283,"href":"https:\/\/www.basbasbas.com\/blog\/wp-json\/wp\/v2\/posts\/1279\/revisions\/1283"}],"wp:attachment":[{"href":"https:\/\/www.basbasbas.com\/blog\/wp-json\/wp\/v2\/media?parent=1279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.basbasbas.com\/blog\/wp-json\/wp\/v2\/categories?post=1279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.basbasbas.com\/blog\/wp-json\/wp\/v2\/tags?post=1279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}