{"id":1257,"date":"2009-09-30T21:28:45","date_gmt":"2009-09-30T19:28:45","guid":{"rendered":"http:\/\/www.basbasbas.com\/blog\/?p=1257"},"modified":"2009-09-30T21:28:45","modified_gmt":"2009-09-30T19:28:45","slug":"reception-of-my-paper-about-online-promotion-of-new-music","status":"publish","type":"post","link":"https:\/\/www.basbasbas.com\/blog\/2009\/09\/30\/reception-of-my-paper-about-online-promotion-of-new-music\/","title":{"rendered":"Reception of my paper about online promotion of new music"},"content":{"rendered":"<p>Recently I released a paper titled <a href=\"http:\/\/www.basbasbas.com\/blog\/2009\/09\/04\/best-practices-of-the-online-promotion-of-new-musical-content\/\">the best practices of the online promotion of new musical content<\/a>. I pushed it through some networks and sent it to contacts I&#8217;ve made while studying the music business and the results have been phenomenal. Giving away something good for free really does work! Some highlights.<\/p>\n<p>I submitted it to <a href=\"http:\/\/www.techdirt.com\/\">Techdirt<\/a>, probably my favourite technology blog, where <a href=\"http:\/\/www.techdirt.com\/articles\/20090910\/0207016147.shtml\">Mike Masnick blogged about it<\/a>. This blog post was then mentioned in the daily newsletter of the <a href=\"http:\/\/www.ascap.com\/\">ASCAP<\/a>, the American Society of Composers, Authors and Publishers.<\/p>\n<p><a href=\"http:\/\/www.basbasbas.com\/online_promotion_of_new_musical_content-Bas_Grasmayer.pdf\"><img loading=\"lazy\" decoding=\"async\" title=\"From the ASCAP newsletter. Click to download the paper.\" src=\"http:\/\/www.basbasbas.com\/blog\/wp-content\/uploads\/2009\/09\/ascap.jpg\" alt=\"From the ASCAP newsletter\" width=\"552\" height=\"112\" \/><\/a><\/p>\n<p>It was also posted to the great <a href=\"http:\/\/makeitinmusic.com\/\">Make It In Music<\/a> blog, <a href=\"http:\/\/makeitinmusic.com\/how-to-promote-music-online-practical-examples-and-theory\">as a guestpost<\/a>. Students of the <a href=\"http:\/\/steinhardt.nyu.edu\/music\/business\">music business course<\/a> at the <a href=\"http:\/\/www.nyu.edu\/\">NYU<\/a> were given this paper to read. Someone is even making a <a href=\"http:\/\/gatenoise.blogspot.com\/2009\/09\/in-rainbows-ghosts-i-iv-drop-th-tough.html\">Spanish version<\/a> of it to increase the reach of the paper, especially in Latin America. Thanks <a href=\"http:\/\/gatenoise.blogspot.com\/\">Pp<\/a>! I&#8217;ve also been spreading it around <a href=\"http:\/\/www.linkedin.com\/\">LinkedIn<\/a> with some pretty good results.<\/p>\n<p>Wow!<\/p>\n<p>To be honest, part of the strategy of my thesis was to build some momentum, release it, make it go viral and brand myself as an expert on this topic, but even this paper is making some ripples.<\/p>\n<p>The ironic thing is that in the paper I say that giving away something of value for free can be a great promotional tool&#8230; especially if what you&#8217;re giving away is easily reproduced and easy to share. The reception of the paper proves exactly that.<\/p>\n<p>Extremely motivated to get that thesis done asap and start utilizing the momentum I&#8217;ve built! More soon! \ud83d\ude42<\/p>\n<p><em>P.S. If you&#8217;d like to read the paper, <a href=\"http:\/\/www.basbasbas.com\/online_promotion_of_new_musical_content-Bas_Grasmayer.pdf\">click here for the PDF<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently I released a paper titled the best practices of the online promotion of new musical content. I pushed it through some networks and sent it to contacts I&#8217;ve made while studying the music business and the results have been phenomenal. Giving away something good for free really does work! Some highlights. I submitted it [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,10,16],"tags":[147,1025,935,883,934,937,936,1029,249],"class_list":["post-1257","post","type-post","status-publish","format-standard","hentry","category-life","category-music","category-study","tag-internet-marketing","tag-music","tag-music-2-0","tag-music-distribution","tag-music-industry","tag-pdf","tag-product-launches","tag-study","tag-web-20"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.basbasbas.com\/blog\/wp-json\/wp\/v2\/posts\/1257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.basbasbas.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.basbasbas.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.basbasbas.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.basbasbas.com\/blog\/wp-json\/wp\/v2\/comments?post=1257"}],"version-history":[{"count":3,"href":"https:\/\/www.basbasbas.com\/blog\/wp-json\/wp\/v2\/posts\/1257\/revisions"}],"predecessor-version":[{"id":1261,"href":"https:\/\/www.basbasbas.com\/blog\/wp-json\/wp\/v2\/posts\/1257\/revisions\/1261"}],"wp:attachment":[{"href":"https:\/\/www.basbasbas.com\/blog\/wp-json\/wp\/v2\/media?parent=1257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.basbasbas.com\/blog\/wp-json\/wp\/v2\/categories?post=1257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.basbasbas.com\/blog\/wp-json\/wp\/v2\/tags?post=1257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}