The influence of new media on current day politics
An essay by Bas Grasmayer
The 20th century was the age of mass media. The impact of radio during the first half of the century and that of television during the second brought politics closer to home. Starting from people grouping around the one radio in their neighbourhood, to the radio in their street, until the point that everyone had a radio in their home. The same happened for television and through these media politics entered the living room. Through sound at first, but later through moving images which became more detailed and more accurately coloured over the course of the last century.
We’re now close to ten years into the new century. Television and radio are still important, but there is a new player in the field of mass media: the internet. This essay will look at how the internet has already influenced politics and hopes to answer, in part, the following question:
How is the World Wide Web as a medium influencing
politics and the government right now?
New Media
In the 2008 US Presidential elections, politicians were seen embracing new media. Barack Obama became microblogging service Twitter’s most followed user and YouTube set up a site called You Choose ’08 dedicated to the elections. On the latter, campaign teams posted videos hoping they would go ‘viral’, a term used to describe the phenomenon of certain content on the internet being spread out through huge networks of users, which is often initially an exponential process. Ron Paul, who was running to become the Republican presidential candidate, had so much support on the internet that TIME magazine at one point commented that due to “his success recruiting supporters through new social media channels” he was “the new 2.0 candidate”.
