BasBasBas.com

Tag: futurism

  • What If This Happened Before?

    Had a good chat over dinner tonight, with Len. It was basically about ‘more perfect systems’ for this world and how they could be put in place. My personal vision is a very interconnected world of interdependent communities that are grouped around certain core beliefs. People would live more within a tribe-like group of around 200 people as a close community, instead of the many communities we live and participate in right now (work, free time, neighbourhood, etc.). This doesn’t mean that you don’t interact with people outside your tribe, but I’m getting into specifics…

    A thing I have always struggled with, when it comes to utopic ideas, is how do you get there if you take the current society as a starting point? The last time I thought about this question is quite a while ago and I have since gotten more tech-oriented and I believe technology within the next few decades will radically alter global human culture. So probably this ‘more perfect system’ would come into place by being enabled by technology.

    What if at some point we decide that it’s too risky to use our real bodies to interact with the world, such as suggested in the film Surrogates. There are already people who are trying to call a halt to handshaking, because it’s just too risky. Imagine if in the next few decades there are more and more viruses like SARS, bird flu, swine flu, etc. coming up, constantly threatening mankind’s health. Imagine if technology keeps growing exponentially… If we could put our bodies in safe suspension and create an avatar that interacts with a world that’s just as real as the current one, but organized in a more perfect way… I thought: “that would be great! Because we would know that the virtual world that our avatar lives in is not real, so we would be more relaxed about our (virtual) life circumstances”.

    And then I thought… “but what if the reality our avatar lives in does become vital to us… what if we identify so much with that reality, that we forget about the actual reality where our consciousness lies”… And then it struck me: “what if this happened before?”

    Who’s to say it didn’t.


    “Reality is merely an illusion, albeit a very persistent one.”     – Albert Einstein

    “A wise man, recognizing that the world is but an illusion, does not act as if it is real, so he escapes the suffering.” – Gautama Buddha

  • The Death of SEO?

    As the regular readers here know very well, I’m quite the techy and invest a lot of time in the social web and the web 2.0 landscape. Doing that, I realize we sometimes take things for granted, so to speak. We feel like YouTube or Facebook have been around for an eternity, but neither of them are more than 5 years old (or open to the public for that amount of time).

    The web changes, fast and so does the world around us (which this video reminds us of). Many bloggers and web fanatics, see search engine optimization (SEO) as something holy. If you just figure out the right keywords, manipulate your site’s content in such a way so that the search spiders will crawl your site and give you high traffic rankings, then you’ll be successful.

    One of the most important ways in which Google gives page rankings, is links! If your content is linked to often, then it’s worth more than content that is not talked about a lot. To Google, the only content more valuable than that is the content whose publishers will pay for to promote it. Basically, Google assumes that your content is worth talking about, based on the links. The problem that arises now however, is that Google’s becoming less and less able to track the links coming from the most valuable conversations: those on social networks.

    Earlier I mentioned Facebook. If you click a link on Facebook, it sends you to the page with a nice and shiny Facebook bar above it. On Facebook a link to this post would look something like this:

    http://www.facebook.com/ext/share.php?sid=123091020346&h=ukq9m&u=L423Y&ref=mf

    Instead of like this: http://www.basbasbas.com/blog/2009/07/20/the-death-of-seo/

    Popular social bookmarking service Digg also does something similar. Actually, they’re worse, because Digg is actually hijacking traffic.

    Probably the most common SEO killer is the Short URL. Services like TinyURL, Bit.ly, is.gd and tr.im make URLs shorter so they fit into the 140 characters that Twitter offers, or just so that long and ugly URLs look more elegant or are easier to paste somewhere (sometimes email clients tend to mess up really long URLs).

    Where will this lead?

    • Google’s PageRank algorhithm depends on determining what’s worth talking about.
    • Google tracks this by the number of incoming links and their weight.
    • Short URLs are becoming increasingly popular, making it increasingly difficult for Google to track what’s worth talking about.
    • As Google starts having trouble determining what’s worth talking about, people will start using other ways to search for relevant content.

    Half the time I’m looking for something, I use Twitter’s search engine. Why? Well, it’s time relevant, personal, let’s you interact with those that share the content and it can reveal trends. Twitter’s engine is still a bit basic and I expect to see some marvellous services that will start rivalling Google in the coming years. OneRiot could be such an engine. Maybe it will be Friendfeed if they reach critical mass so that Friendfeed will not be just for techies anymore.

    What do you think? Will social networks mean the death of SEO as we know it? What is SEO anno 2009 and what will it be five years from now? What role will social media play in this?

    Share this story on Twitter or Facebook! Here’s the short URL: http://bit.ly/QJ4u0

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