BasBasBas.com

Tag: facebook

  • Thesis Excerpt: Connecting With Fans deadmau5-style (Mini-Case Study)

    When I first heard deadmau5‘ work 3 or 4 years ago, I was immediately excited. Here was a guy doing something new, developing a sound that was completely his own. Even though he was only known by perhaps a few dozen people per country, it was obvious that this guy was going to be influential and blow up.

    He has pulled it off in a spectacular way (awesome branding) and when I finally started following him on Facebook, I was thrilled with his level of engagement with his fanbase, or ecosystem (remember?).

    In the beginning of December, this interesting development took place, where deadmau5′ marketing team decided they should get involved in communicating to his fans.

    Poll: what is your favorite track on the new deadmau5 album?

    Apparently deadmau5 didn’t like the fact that his management was disturbing the trust and rapport he had built up with the ecosystem, because those status updates were followed by deadmau5’s:

    Who thinks polls suck? 1. Me. 2. Not me.

    Then he checked the backend of his Facebook page…

    deadmau5 removing page admins

    Excellent choice, in my opinion. This is the best thing he could do to earn back the trust of the ecosystem, because you really don’t want to get on the bad side of the ecosystem. The ecosystem can reject you, the ecosystem can move on, the ecosystem doesn’t need YOU in order to survive.

    And the cool thing is, he wasn’t thinking about marketing or self-preservation or strategy in the process of making his choices. It’s just him, genuinely. And I guess the status update he posted 1 minute later shows just that:

    Take that marketing, in yo face!

    Lesson learned: keep it personal and have fun in the process!

    Oh, and I do not recommend everyone to get into a fight with their management, because you can get fired from your label, but maybe you’re better off without that particular label anyway.

    Now, let’s chat on Twitter.

    P.S. Ok, it’s not a thesis excerpt, but it will find its way into my thesis somehow. Click here to subscribe to email updates on my thesis (for excerpts, subscribe to this blog or just bookmark it).

    P.P.S. Yeah, the formatting and text sizes are a bit off. I suck at screenshots, sorry. 😉

  • Nickelback’s Lead Singer Replies to “Can this pickle get more fans than Nickleback?” Facebook Page

    And he’s somewhat immature about it.


    Yet another reason to become fan of the pickle. 😉

    Edit – it is claimed that this is a hoax. Consider yourselves warned. 🙂

  • The Death of SEO?

    As the regular readers here know very well, I’m quite the techy and invest a lot of time in the social web and the web 2.0 landscape. Doing that, I realize we sometimes take things for granted, so to speak. We feel like YouTube or Facebook have been around for an eternity, but neither of them are more than 5 years old (or open to the public for that amount of time).

    The web changes, fast and so does the world around us (which this video reminds us of). Many bloggers and web fanatics, see search engine optimization (SEO) as something holy. If you just figure out the right keywords, manipulate your site’s content in such a way so that the search spiders will crawl your site and give you high traffic rankings, then you’ll be successful.

    One of the most important ways in which Google gives page rankings, is links! If your content is linked to often, then it’s worth more than content that is not talked about a lot. To Google, the only content more valuable than that is the content whose publishers will pay for to promote it. Basically, Google assumes that your content is worth talking about, based on the links. The problem that arises now however, is that Google’s becoming less and less able to track the links coming from the most valuable conversations: those on social networks.

    Earlier I mentioned Facebook. If you click a link on Facebook, it sends you to the page with a nice and shiny Facebook bar above it. On Facebook a link to this post would look something like this:

    http://www.facebook.com/ext/share.php?sid=123091020346&h=ukq9m&u=L423Y&ref=mf

    Instead of like this: http://www.basbasbas.com/blog/2009/07/20/the-death-of-seo/

    Popular social bookmarking service Digg also does something similar. Actually, they’re worse, because Digg is actually hijacking traffic.

    Probably the most common SEO killer is the Short URL. Services like TinyURL, Bit.ly, is.gd and tr.im make URLs shorter so they fit into the 140 characters that Twitter offers, or just so that long and ugly URLs look more elegant or are easier to paste somewhere (sometimes email clients tend to mess up really long URLs).

    Where will this lead?

    • Google’s PageRank algorhithm depends on determining what’s worth talking about.
    • Google tracks this by the number of incoming links and their weight.
    • Short URLs are becoming increasingly popular, making it increasingly difficult for Google to track what’s worth talking about.
    • As Google starts having trouble determining what’s worth talking about, people will start using other ways to search for relevant content.

    Half the time I’m looking for something, I use Twitter’s search engine. Why? Well, it’s time relevant, personal, let’s you interact with those that share the content and it can reveal trends. Twitter’s engine is still a bit basic and I expect to see some marvellous services that will start rivalling Google in the coming years. OneRiot could be such an engine. Maybe it will be Friendfeed if they reach critical mass so that Friendfeed will not be just for techies anymore.

    What do you think? Will social networks mean the death of SEO as we know it? What is SEO anno 2009 and what will it be five years from now? What role will social media play in this?

    Share this story on Twitter or Facebook! Here’s the short URL: http://bit.ly/QJ4u0

  • Funny Facebook Announcement

    I became a fan of ‘Everything’ on Facebook and got this announcement which I thought was particularly funny. I’m sure it would have made Douglas Adams proud. I know it has nothing to do with this blog’s normal topics, but since it I found it exceptionally humorous for an online thing, I had to share it. 😉

    Subscribe to this blog’s RSS feed or follow me on Twitter!

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