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Wouldn’t we all?
Author: Bas
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J’aime Facebook
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Don’t Forget Burma!
An interesting site has been put online. Click the picture below.
Get your picture up.
Stay up to date on developments in Burma! << Click here.
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Facebook’s Social Ads & Privacy
A rather big discussion erupted on using Facebook members’ names and pictures for making ‘social ads’. You read things like:
Daniel Solove, an associate professor of law at George Washington University law school, blogged that Facebook “might be assuming that if a person talks about a product, then he or she consents to being used as an advertisement for it. It is wrong to assume that just because a user visits a Web site or rates a product highly or speaks well of a product that the user wants to be featured in an ad.”
Now to put it quite simply, this guy doesn’t understand what he’s talking about. Sure, he understands laws and surely he understands at least a little about the internet… However, times are changing, marketing is changing and he doesn’t get the concept that Facebook’s using.
Basically it’s a type of viral marketing, using the functionality of a Web 2.0 application. These ads should not be seen as any traditional ad we know. It links a user’s action to a product, but does not claim the user endorses the product. You see this a lot in blogs right now, where writers give their honest opinions about products. They may be very critical about it, but they will often offer affiliate links for all the skeptics.
Now my point is, the ads will most likely pop up in users’ news feeds as:
* Bas reviewed product X.
or
* Bas purchased product X.This does not mean anything. Other users now have the opportunity to contact me to see what I think about the product, or read the review. In other words, if an advertiser doesn’t offer value, he will not make sales. This is the new marketing.
Showing these ads does not mean you endorse the product, it means exactly what they say; that you either reviewed or purchased the product. Nothing more, nothing less. And if Facebook can earn a little money from that, why not. Let’s not make an overcomplicated system with requests for endorsements everywhere, when it really isn’t necessary.
And hey, if a review inspires friends to give a product a chance, why not. It’s what we do anyway. When we see our friends walking around with certain products, we buy them (*cough* iPod *cough*). When we buy something from a shop, the vehicle for carrying it (usually a plastic bag) is an ad for the shop. You’re now advertising for the shop, only because you bought one product.
Let’s just stop being so scared and get ready for a transition, the old types of marketing stopped working – long ago. We’re finally recognizing this and now we have the opportunity to get some genuine recommendations, not from marketeers, but from our friends and family. This is both good for the consumer, as well as for the sellers of products who offer value. Bad value products; your best days are over.
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DO SOMETHING
[youtube=http://www.youtube.com/watch?v=1Fzt4Q9VCpc]
This doesn’t just go for American students (even though the video addresses them directly), this goes for all of you.
P.S. Update on last weekend coming soon. Probably. -
High Contrast vs Ice MC – Take Away The Basement
Made a mash-up out of Ice MC’s “Take Away The Colours” eurohouse hit… and High Contrast’s Basement Track.
You should check it out now, right here:
http://uploaded.to/?id=jh5at5 -
EvilAngle – AroundYourWorld
THIS IS IT PEOPLE! Welcome to a brand new WEEKEND!
Here’s a brandnew pumping mix to get you in the right mood for the weekend! Some of the best new electro, house and house tunes! Download link below the tracklist!
Enjoy!!
Tracklist
John Dahlback – Nothing is for Real [Mark Knight RMX] (00:00 – 05:10)
Groove Armada – Song 4 Mutya [Out Of Control] [TV Rock RMX] (04:11 – 10:06)
Michael Jackson – Thriller [Laidback Luke RMX] (07:40 – 12:58)
Rilectro ft. Peet – I Don’t Like It (12:11 – 14:11)
Ragsy vs. Laurent Konrad – This Beat Is (13:57 – 16:54)
Public Enemy vs. Benny Benassi – Bring The Noise [Pump-kin RMX] (15:56 – 21:21)
Daft Punk – Around The World [Kid Dub RMX] (19:59 – 27:04)
Jakatta vs Vincent – American Dream (26:05 – 30:28)
Sebastien Leger – Hit Girl [Whelan & Di Scala Evissa Mix] (29:25 – 36:07)
De Huilende Rappers – Butje (35:38 – 37:06)
Bass Kleph – Bump Uglies (37:03 – 42:21)
Daft Punk – One More Time [Breaks RMX] (41:21 – 46:00)
Masters at Work – Work (45:01 – 49:06)
Gusto – Disco’s Revenge 2004 [Laurent Wolf RMX] (48:37 – 51:01)
Frank Ti-Aya ft. Yardi Don – One Love, World Love (50:45 – 53:20)
The Prodigy – Smack My Bitch Up [Mantrix Electro Mix] (52:10 – 55:46)
Brazilian Girls – Jique [MSTRKRFT RMX] (55:32 – 58:11)
Noir – Super Skunk [Deadmau5 RMX] (57:42 – 63:35)
Polysics – Ceolakanth Is Android [MSTRKRFT RMX] (63:00 – 66:50)
Kid Dub – Tetris (65:53 – 71:54)
Dirty South & Paul Harris – Better Day [TV Rock RMX] (70:42 – 76:59)
Pryda vs. Tears for Fears – Genesis vs. Shout [Peter Brown Bootleg] (75:59 – 81:55)
Queen – We Will Rock You [DJ Vini RMX] (80:21 – 83:36)
Tiga – Sunglasses at Night [Sean Finn & Gino Montesano RMX] (83:07 – 85:46)
Daft Punk – Technologic [Vitalic RMX] (85:17 – 88:49)
Sasha – Coma (87:45 – 92:56)
David Vendetta – Love to Love You Baby (91:52 – 95:11)
Armand van Helden – My My My [Klass RMX] (94:56 – 99:27)
Pryda – Genesis (98:29 – 103:35)
Larry Tee ft. Princess Superstar – Licky [Work It Out] [Sebastien Leger RMX] (103:05 – 107:39)
Noisia – Gutterpump (107:39 – 110:54)
Dirty South – Minority (109:57 – 117:25)
Eric Prydz vs. Pink Floyd – Proper Education [Pig & Dan RMX] (115:32 – 119:14)
Chris Lake & Deadmau5 – I Thought Inside Out (119:00 – 124:10)
Roman Pushkin – Bad Babysitter [Dub Mix] (123:44 – 128:18)
Alex Gaudino ft. Crystal Waters – Destination Calabria [Club Mix] (128:03 – 128:54)
>> [Paul Emanuel RMX] (128:54 – 132:31)
>> [Laidback Luke RMX] (131:06 – 134:27)
Daft Punk – Around The World [Kid Dub RMX] (133:45 – 140:13)
Download:
At uploaded.toPresented by The MiX-Files
Shout out to themagicke!
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Thomas Was Here
FUCCCKKK. Was I knackered yesterday. Only word I can use without adding more obscenities so early in this post. Let me run you through what happened. I have to be a bit brief, because well… I don’t remember everything, but most of it I do. Secondly, I can’t really be bothered to, because I’m in the middle of making a new mix. So let’s get started shall we 🙂
This is where concerned parents or other family members stop reading.
Day/Night 1
Thomas arives at the airport. At some point he calls me and asks me where I am… At international arrivals of course. Turns out I had to be at terminal 1 and not 2… Got a taxi. Found him. Went home. We drank Rakiya until 3 or 4 in the morning. I went to work only half an hour late.
Day/Night 2
First we went to one of my favourite bars in town: Bilkova Apteka. Ran into James, Pieter and two Belgian girls who were visiting the latter. We said goodbye, went to a restaurant… Decided to go to one more bar and have a cocktail… Decided to go to one more bar and have something stronger… You can guess what happened. Let me tell you anyway.
We were standing at a table, minding our own business after getting ripped off by the bouncers. Some waitress comes up to us… asks us if it’s okay if a group of Bulgarian guys come and stand at the same table. Sure. The Bulgarians come, introduce themselves… start buying whiskey bottle, after whiskey bottle, after whiskey bottle. We went to some ‘chalga’ (popfolk) place afterwards. Thomas and I got bored quick (I think). We went home… The next day I was only 1 hour late for work. But completely DEADDDDDD. Oh, and I found out that I took pictures of the Iranian embassy. Sweet.
Day/Night 3
I already told you I was dead. Went home after work. Slept. Then we went to a restaurant at about 9.30. Still didn’t feel very good. Didn’t really expect to go out. Then we listened to some music at my place… Chilled out… Went out anyway at around 1. First Chervillo. Nothing going on there. Then to Yalta. Great success!
Saw Sebastien Leger, GREAT DJ. Check out some of his productions here. Basically, we partied until 6.30. Drank a lot of whiskey. Party, party, party, party.
Day/Night 4
Needless to say, by now we were fucked. I think that day we got up around 3. Went outside. Had breakfast. Walked out of the restaurant and it was already getting dark. Shit. We chilled out at my place and went out to Club Pulse. There was a minimal techno party, but it was rather psychedelic. Haven’t really heard this type of minimal before. Pretty cool. Met up with Bobi, the DJ that took me to the psytrance party on Rila. After drinking a Shark (Bulgarian Red Bull) at about 2h10, I got a rather upset stomach and really wanted to go home before going to another club. In the end we didn’t go out anymore. Probably for the best.Day/Night 5
We woke up and were still feeling very poor. Figuratively, because Bulgaria is cheap. Had a rather interesting experience at a very Eastern-European public restroom. I went in (upset stomach), took some toilet paper from the “Pay Now Please”-lady. Went to the toilet. Discovered the first one I picked didn’t have a lock. I looked around… None had. Fuck it. I picked another one anyway. So when I was about done, after having to hold the door closed with my arm the whole time… (stop reading now, skip to the next paragraph) I decided that to wipe my ass, I would have to find a new way to hold the door closed. I got up, leaned against the door. I coughed. Then someone walked over to my door and started pushing it. I pushed back and said “Ne”, which means “no” ;-). Well, obviously this guy wanted something because he started whispering some shit in Bulgarian while he kept pushing the door. After about 5 seconds he stopped. I finished up, got out. There he was… waiting for me it seemed. He said goodbye to me in Bulgarian… Then said something else. Instead of ignoring him, I asked him if he spoke English (I was so tired, I had no clue what I was doing really). He held out his hand to introduce himself… Damn. I shook his hand. His name was Vladimir. My name was Bas. He said goodbye again, walked past all the empty stalls and entered the one I came out of. I washed my hands. With a lot of soap.That night we went to meet up with James, Emil and Pieter and had dinner with them. After that Thomas and I went to an alternative bar in Studentski Grad and saw a Bulgarian band called Wickeda and the Whiskey Avengers from San Francisco. Had a lot of fun and drank a lot of whiskey again.
Day/Night 6
Today we got up at 10am and went to Vitosha mountain, just outside Sofia. Well… that’s what should have happened. Instead, we woke up at 11. Looked outside. Didn’t like the weather. Told each other tomorrow is another day and went back to bed. I sent some people in Holland a card. By this point the whiskey had gotten to our heads (even though I hadn’t drank any that day) and we thought we were VIP’s. We went to a bar and had cognac and a cigar.We then proceeded home, because we didn’t want to be home late again. Thomas wanted to go to Vitosha the next day and I had to go to work… Alright, one more bar then. Two big whiskeys… At some point Thomas went to the toilet. I decided to talk to the first person on my right. I started talking to a brown-haired girl. About 10 seconds into the conversation (or maybe 3) the girl told me she knew me… Uh oh. So I went “Ohh!” but had to swallow the “now I see”… So I went quiet… and asked her from where. She told me and then I remembered. The protest for Burma I organized. Cool.
We stayed around for a while. Were introduced to a bunch of people in the bar since it was somebodies party. Went home late, again. Watched a film. Fell asleep on the couch, I think. Next day: probably half an hour late for work or so.. Don’t remember.
Day/Night 7 — Thomas’ Last Night in Sofia
We had to party. Of course. So we went to Studentski Grad. Went to a club called Jim Beam and got drunk again… on whiskey of course. I don’t think there’s much substantial to add. Except that Thomas didn’t manage to get a bus to the mountain and was followed around by stray dogs in a suburb of Sofia.
It was a very good day 🙂
Adios Day!
Lost the count and can’t be bothered to scroll up. This day Thomas got on his airplane and flew back to Holland.The end.
Maybe you can imagine now how I feel. I feel pretty good since I finally have some time for myself. Working on a mix which will be up soon. Enough typing, enough chatting. Leka vecher i priaten hlob. -
Philip Kotler in Sofia
The past week or so, in between all the partying, I’ve been trying to arrange for me to attend the Philip Kotler seminar here in Sofia. Now I really wanted to attend, since it was a great opportunity to do my job as a journalist and learn about marketing at the same time… Kotler being one of the most important names in marketing of all time. It turned out to be completely full, even for journalists. So I decided to see what I could do then… Three things, it turned out:- Go to the hotel where the seminar is to hold interviews with some participants. The organizers helped arrange this.
- The day after the seminar I’m attending the press conference.
- Interview with the organizers!
It’s not the same as attending the event, but this is as close as I can get. Hopefully I’ll be able to pose a good question for the press conference, but I’m not exactly a press conference veteran so we’ll see how it goes.
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Kappen met Kolen (Dutch)
Interessant mailtje in m’n inbox gekregen van Niels:
Beste mensen,Belachelijk dat we in Nederland waar veelal vooruitdenkende mensen wonen, 5 kolencentrales erbij krijgen!
Van deze 5 centrales zal evenveel emissie vrijkomen als van alle auto’s in Nederland samen! De opgewekte energie is alleen om te exporteren. Je vraagt je sterk af waarom we ons niet sec focussen op duurzame energie. Ik verbaas me over de kortzichtigheid van politici en ga aan hun verstand twijfelen (zo ik dat niet al op veel punten deed).
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Activism meets Web 2.0
Seems like activists are catching on to the power of web 2.0. I assume most of the readers here are familiar with Avaaz.org and their emails calling on people to sign petitions and send emails to representatives. Their method is rather conventional however and (dare I say) dated.Good news. Rethos.com has opened up their beta to the public and aim to create a social environment for change, on a system that learns from its users. Users can read, post and share news articles, get organized, find jobs an opportunities, all in the name of change. Whether you care about ecology, human rights, freedom of speech or other issues, Rethos will let users work together for change on these points. I myself signed up because of them saying the following:
It is our duty to not let others turn a blind eye to pressing social and environmental issues. If enough people unite, change is inevitable.
This is exactly the way I felt when I was posting about Burma like 3 times a day (psst… the monks are protesting again). I hope this convinces you and you will sign up and come and add me as a friend. What really did it for me however, was their video. Have a look at it below.
[youtube=http://www.youtube.com/watch?v=CcotGwxNlo0]
So sign up now and visit my profile.
