BasBasBas.com

Drew this model up for my thesis, to basically summarize the way the new music business works for most labels. Does this look right to you? Am I forgetting anything?

Click picture to enlarge. Click here for Suzanne Lainson’s post, mentioned at the bottom of the model behind the asterisk.

I plan to draw up a bunch of other seperate models to incorporate theories such as the long tail and 1,000 true fans. Things will also become much clearer once a diffusion of innovations model is worked in there, like I did with my paper titled Best practices of the online promotion of new musical content.

Any pointers would be great. My thesis is due very soon!

Recently I released a paper titled the best practices of the online promotion of new musical content. I pushed it through some networks and sent it to contacts I’ve made while studying the music business and the results have been phenomenal. Giving away something good for free really does work! Some highlights.

I submitted it to Techdirt, probably my favourite technology blog, where Mike Masnick blogged about it. This blog post was then mentioned in the daily newsletter of the ASCAP, the American Society of Composers, Authors and Publishers.

It was also posted to the great Make It In Music blog, as a guestpost. Students of the music business course at the NYU were given this paper to read. Someone is even making a Spanish version of it to increase the reach of the paper, especially in Latin America. Thanks Pp! I’ve also been spreading it around LinkedIn with some pretty good results.

Wow!

To be honest, part of the strategy of my thesis was to build some momentum, release it, make it go viral and brand myself as an expert on this topic, but even this paper is making some ripples.

The ironic thing is that in the paper I say that giving away something of value for free can be a great promotional tool… especially if what you’re giving away is easily reproduced and easy to share. The reception of the paper proves exactly that.

Extremely motivated to get that thesis done asap and start utilizing the momentum I’ve built! More soon!

P.S. If you’d like to read the paper, click here for the PDF.

As the regular readers of my blog probably know, I’m writing my graduation thesis about the future of music distribution. Due to some setbacks and unforseen circumstances, this thesis has suffered some delays. However, using the knowledge and insight I gained in the past month, while studying my thesis’ topic, I have compiled a paper called the Best Practices of the Online Promotion of New Musical Content.

It looks at artists like Radiohead, Nine Inch Nails, Danger Mouse and Sparklehorse, Mos Def, and Groove Armada, and analyzes what they’ve been doing right and wrong and why they’ve been doing it in the first place.

So while you wait for the thesis and the launch of FutureOfMusicDistribution.com, how about going through this 20 page paper?

To download and read the whole paper, just use this link:

http://www.basbasbas.com/online_promotion_of_new_musical_content-Bas_Grasmayer.pdf

And feel free to redistribute it, it’s licensed under a Creative Commons license!

Love,
Bas

As the regular readers here know very well, I’m quite the techy and invest a lot of time in the social web and the web 2.0 landscape. Doing that, I realize we sometimes take things for granted, so to speak. We feel like YouTube or Facebook have been around for an eternity, but neither of them are more than 5 years old (or open to the public for that amount of time).

The web changes, fast and so does the world around us (which this video reminds us of). Many bloggers and web fanatics, see search engine optimization (SEO) as something holy. If you just figure out the right keywords, manipulate your site’s content in such a way so that the search spiders will crawl your site and give you high traffic rankings, then you’ll be successful.

One of the most important ways in which Google gives page rankings, is links! If your content is linked to often, then it’s worth more than content that is not talked about a lot. To Google, the only content more valuable than that is the content whose publishers will pay for to promote it. Basically, Google assumes that your content is worth talking about, based on the links. The problem that arises now however, is that Google’s becoming less and less able to track the links coming from the most valuable conversations: those on social networks.

Earlier I mentioned Facebook. If you click a link on Facebook, it sends you to the page with a nice and shiny Facebook bar above it. On Facebook a link to this post would look something like this:

http://www.facebook.com/ext/share.php?sid=123091020346&h=ukq9m&u=L423Y&ref=mf

Instead of like this: http://www.basbasbas.com/blog/2009/07/20/the-death-of-seo/

Popular social bookmarking service Digg also does something similar. Actually, they’re worse, because Digg is actually hijacking traffic.

Probably the most common SEO killer is the Short URL. Services like TinyURL, Bit.ly, is.gd and tr.im make URLs shorter so they fit into the 140 characters that Twitter offers, or just so that long and ugly URLs look more elegant or are easier to paste somewhere (sometimes email clients tend to mess up really long URLs).

Where will this lead?

• Google’s PageRank algorhithm depends on determining what’s worth talking about.
• Google tracks this by the number of incoming links and their weight.
• Short URLs are becoming increasingly popular, making it increasingly difficult for Google to track what’s worth talking about.
• As Google starts having trouble determining what’s worth talking about, people will start using other ways to search for relevant content.

Half the time I’m looking for something, I use Twitter’s search engine. Why? Well, it’s time relevant, personal, let’s you interact with those that share the content and it can reveal trends. Twitter’s engine is still a bit basic and I expect to see some marvellous services that will start rivalling Google in the coming years. OneRiot could be such an engine. Maybe it will be Friendfeed if they reach critical mass so that Friendfeed will not be just for techies anymore.

What do you think? Will social networks mean the death of SEO as we know it? What is SEO anno 2009 and what will it be five years from now? What role will social media play in this?

Share this story on Twitter or Facebook! Here’s the short URL: http://bit.ly/QJ4u0

I am leaving Entrecard. For a while now, I’ve been thinking about it and recent events have made the decision all the more easier. I’ve turned off advertising on my blog. When my last ad finishes, on the 16th, the widget goes. Until that time I’m still returning drops.

Entrecard is a social network for bloggers who can drop by each others’ blogs and earn credits in return. With these credits, they can advertise on each others blogs. A nice system, but in the end it’s not worth it for me.

8 Reasons to Quit Entrecard

If you’re a blogger using Entrecard, don’t take any of the following points personal. If any of them insult you, please keep reading on until the end of this article.

1. Poorly invested time. Unless you’re on a very fast connection, it’s going to take you a considerable amount of time per day to get the best out of Entrecard. To get the best out of it, 300 drops per day is a must and its results are spectacular then. However, your time is better invested in discovering and commenting on relevant blogs, using Twitter and more actively engaging the blogosphere, because…
2. Entrecard traffic has low value. Much of the traffic generated through Entrecard just inflates your statistics and increases your bounce rate. Many people just “drop and run”, as it’s dubbed in the Entrecard community. In the end, the traffic has more value than that of most social bookmarking services, but is for the most part still of low value.
3. Bad quality blogs. I’ve had it with low quality blogs. There are too many of them. Poorly written content, grammar and spelling mistakes all over the place, lots of sponsored posts, bad designs. Stay away from me.
4. Non-interesting blogs. I suppose making a blog about your cats is fun, and I’m sure it’s fun for many others to read it, but I’m simply not your target group. You don’t need me on your blog and I don’t want to be there to be honest. There are many other types of blogs I am not interested in that I had to visit because of returning ‘drops’.
5. I don’t care about your ‘hubby‘. Dear Stay/Work At Home Mom (SAHM/WAHM) bloggers, please erase this word out of your vocabulary. If I see it one more time I will puke. Never thought this word would end up on my own blog. Refering to your spouse like this in every one of your blog posts is like two ugly people making out right in front of me. My stomach cannot help but revolt. Sorry. I guess Entrecard has brought me to your blog, but I doubt you really want someone like me there.
6. Linkback building obsession. My God, is there an immense obsession with getting linked back on Entrecard. It’s good to get links back to your blog, because it helps to build your status in search engines. Google Bombs are proof of this. Entrecard is a BAD place to build your linkback. Firstly, you want to get linked back from blogs and sites that are relevant to your site. I don’t need topdropper links back to my page from blogs about cars.
   Secondly, I don’t want to give “link juice” out to unrelated blogs. It’s unfair to the related, relevant or highly interesting blogs that I link to. More about this on SeoBlogr. I read a better article about it recently, found it via Entrecard, but forgot to bookmark it. Doh! So stop caring about your Google PageRank (PR) people, I have zero PR and I get a LOT of search engine traffic. Start worrying about writing good content, writing some linkbait and having high keyword density (but not too high or you’ll get flagged as spam ).
7. The captain is drunk. I’ve put a lot of energy into the community on the Entrecard ship and we’ve sailed far and become friends, but the captain has been making poor choices and I suspect he’s incapable of taking this censorship much further. I love the community on board, but I’m getting off before we hit an iceberg. Graham, the owner of Entrecard, is childish and yesterday banned one of Entrecard’s top users. As you can see in the comments, many people are outraged. I think this was the final proof of Graham’s immaturity and incapacity to make the right decisions at the right time. Although Turnip‘s tweet wasn’t a great show of maturity either. While Graham is saying the negative publicity is only good for Entrecard, his poor leadership is not and new and current members will soon realize that.

(more…)

For those of you that are not familiar with Entrecard, click here.

For all the visitors from Entrecard, I have a special deal for you which I’m sure you’ll enjoy. Add my blog to your daily dropping rounds and get credits! At the end of the month, I will spend 1000 credits on the top 3 droppers.

Number one gets 500 credits.
Number two gets 300 credits.
Number three gets 200 credits.

So get to dropping on my Entrecard widget and please try to participate on my blog. I have SezWho installed, so it’s yet another way to earn credits… Oh and if you drop, I follow!

Happy dropping!

While using EntreCard, I’m doing a couple of things to add even more value to my actions or drops. Since it’s rainy and grey outside (can’t wait to go to Turkey), it’s a perfect day to write about it.

Firstly, I’ll explain what EntreCard is. Secondly, I’ll go through some of the basics for all the readers who are not members yet. Thirdly, I’ll explain what I do in the form of some tips and pointers, so hopefully the whole EntreCard experience will become better for all of us.

I find it extraordinarily hard to explain what EntreCard actually is. It’s a blogging community, it’s an advertising system, it’s a way to network with other blogs… On the main page Entrecard talks about themselves as “your businesscard 2.0″. The most essential thing about Entrecard is surfing to other community members’ blogs and “dropping” a card on their Entrecard widget (see top right sidebar). By dropping cards, you earn credits, which you then can spend to advertise on sites that are on Entrecard.

Entrecard partnered with SezWho, a comment tracking system, so that it can give you credits every time you comment on another person’s blog. Great way to stimulate community-forming on members’ blogs! So as you’re going through your daily dropping, be sure to leave comments! Maybe you get tons of comments nowadays and they don’t mean much to you, but remember that time when one or two comments did matter. Comment on other blogs and experience the gratitude and reciprocation.

Something else I do regarding comments on my own blog is I generally give them 5 stars through SezWho. What can I say? I love every one of them. This helps people to build their rep on the net.

If you like a certain post on someone’s site, or like the whole overall site… Stumble it! Digg it! Whatever you use… Just do it! Write a Tweet about it, it doesn’t matter. When using Entrecard, many people are so wrapped up in it, that they forget to give a “thumbs up” for content they like. Start Stumbling content you like of other Entrecard users and you’ll notice that the next time people you stumbled visit your blog, they might leave a stumble before leaving.

If you place an ad on a site… Stumble or Digg the site! Either when you apply for it, or on the day it’s actually running. Increase your chances of visitors in any way you can.

Reciprocate drops. Check your inbox and reciprocate. That’s the easiest way to get a basic reader community on your site via Entrecard.

Put some statistics on your website. I generally check for three things:

• Number of subscribers to the site.
• FEEDJIT. Since my blog’s about Istanbul, Turkey, it helps me to assess where most people’s visitors are from. I find that Europeans are generally more interested in my site than people from Indonesia or the Philippines.
• BlogCatalog. It allows me to see how often the blog gets visitors. It shows the names of BlogCatalog community members and shows how long ago they visited the site. It gives me an indication of the traffic the site gets.

When none of these are present, I can be a bit wary about spending my EC credits, but not always of course. A lot of Entrecard is about experimenting! After all, it’s just credits you’re spending, so spend away.

Monitor your EC statistics, award your top ten droppers publically (giving an incentive for others to drop on your site regularly), and make friends! Because EC offers such a friendly environment, if you’re the least bit active, it’s impossible not to make friends.
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Hey, figured it’s about time I give a small overview of what’s up with me. A couple of things.

• Doing a project on International Affairs Representation (lobbying) for university. Very interesting. Looking at all that the IUCN organisation has to offer on their website. What a great organisation!
• For the same course I’m going to Brussels for a field trip on the 27th of this month.
• Got a potential marketing/sales project coming my way. If I decide to take it on, I expect I could make about two thousand Euro with it this summer. Which would be great, because I’m broke now. Looks like my interest in internet marketing and entrepreneurship is finally manifesting itself in my day to day reality, right?
• Looking for a job doing some promo-work (like handing out samples and stuff) for a while, so I can make some money. Or maybe doing work at the homes of elderly people. Although I’m not sure if it would be productive to invest my time in that instead of the above project. Probably smart to have an extra, small income stream though.
• Figuring out when I’m done with the semester and when I can fly to Bulgaria to go see my girlfriend!
• Figuring out when I would probably be broke and have to fly back to Holland…  together with my girlfriend… to show her Holland. First time she’ll be in Western Europe. Culture shock
• Applying to a Turkish language course at the end of August and beginning of September.
• Getting my stuff handled with Yeditepe University in Istanbul, so my Erasmus exchange will start smooth. Or at least smoother than when I went to Bulgaria last year.

That’s about it. If you think you can help me out with any of this. Please contact me.