Month: August 2010

  • Data-analysis heroes… ATTENTION PLEASE! 😉

    Solved. Thanks.

    I’m trying to figure out how to get data from a particular database and so far it’s #fail. Hopefully someone here can be of help.

    1) I asked people where they bought music online. Only the people that buy music online, filled this one in (so some people skipped the question). Multiple answers possible.
    2) I asked everyone what kind of music they’re into. Multiple answers possible.

    My theory is, that people of one particular type of music (electronic mainly (like house, drum ‘n bass, etc.)), buy music at different places than people that mainly listen to other styles. I know if I take an average of the whole group, I should have a good number to test it against. It probably wouldn’t really matter if I include the electronic music listeners or not.

    Anyway, I’ve been messing around with SPSS for half an hour now and cannot figure out how to pull the data out. I know exactly what the table I want should look like… but I have no idea how to construct it.

    Any tips? Don’t mind if it’s via Access/Calc queries. Just want to get the info out.

    The hypothesis is valuable for my thesis, but not vital… so if it’s really complicated, don’t worry. I’ll graduate with or without the hypothesis 😉

  • FEEDBACK WANTED: Business Model of New Music Biz

    Drew this model up for my thesis, to basically summarize the way the new music business works for most labels. Does this look right to you? Am I forgetting anything?

    Music business modelClick picture to enlarge. Click here for Suzanne Lainson’s post, mentioned at the bottom of the model behind the asterisk.

    I plan to draw up a bunch of other seperate models to incorporate theories such as the long tail and 1,000 true fans. Things will also become much clearer once a diffusion of innovations model is worked in there, like I did with my paper titled Best practices of the online promotion of new musical content.

    Any pointers would be great. My thesis is due very soon! 🙂

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